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John Sorbarisere Bariyima Ledee was born into the family of Mr and Mrs Baridilo Emmanuel Ledee on June 21, 1999. He hails from the Ogoni tribe, specifically Mogho-Gokana, in Rivers State.
John AKA Yima started blogging at a young age of 14, took online courses on media as he loves and have passion for the media. He became a webmaster at 20 (6 years after) and founded his media agency at same age.
Yima is fast growing in media and entertainment as he got likes and recommendations from top personalities and brands in his city and outside.
Charm has worked with many brands and individuals as a blogger, promoter, and writer to achieve great success in events, contests and music.
According to him, one of his greatest achievements was the founding of his media agency, Charm Media Hub in the year, 2019.